Hella, a leading automotive company, decided to invest in innovation as a key pillar for growth. Through gamified business transformation they started exploring new opportunities. It enabled them to accelerate and deliver innovation across the different departments and locations. Together with Venture Spirit they set up Driving e-nnovation, and several challenges were launched to invite the General Electronics community to help shaping the company’s future. This testimonial movie gives an inside perspective on the first Driving e-nnovation game.
We have seen a good number of great projects that can make a difference. Now we are all committed and focused to bringing them into businessExecutive Vice President HELLA