Reference

Reinforcing the positioning as the car multimedia partner par excellence by designing the user experience of the future
blog/references/Reference-Case-6/header.png

Reinforcing the positioning as the car multimedia partner par excellence by designing the user experience of the future

Challenge

Establishing new and expand existing business relationships as trusted advisor, by showcasing a remarkable long-term vision for the sector

Approach

Gamified innovation campaign, inviting the community to shape the long-term vision, by coming up with valuable user experiences for 3 selected personas

Results

Movie script covering 'a day in the life of', serving as input for an interactive user journey to be presented at CES

Challenge

Every year, a leading tier-1 automotive supplier attends the famous CES tech event to establish new and expand existing business relationships, and position itself as trusted advisor, by sharing and showcasing their remarkable long-term vision for the sector. For the previous CES edition, Venture Spirit helped them to build a car demonstrator showcasing some of the most innovative products in connected mobility.

In preparation of the next edition, they chose not to showcase their technology capabilities, but to share their long-term vision on the car as the third living space by means of storytelling: what will users be doing in the third living space in 2030, what will they experience, how long will this experience last?

Approach

Last year, the automotive company had already successfully harvested ideas from the community to showcase their innovativeness in connected mobility through a collaborative brainstorming game called InnoTrip. Now they decided to run a second InnoTrip campaign to actively involve the entire division again in supporting and shaping their long-term vision.

Through 3 parallel brainstorm games, each focusing on a driver persona, the community brought their stories to life, telling parts of ‘a day in the life of a persona', enriched by the car as the third living space.

I like the way this game is anonymous, crisp, short and small, with simple evaluation criteria. Spot on! Participant InnoTrip </blockquote> ### Results

The game engaged 163 active participants, collectively bringing forward 870 ideas. Together, these ideas formed a movie script, with clear descriptions of the scene, the emotions, mood, environment, activities etc., serving as input for an interactive user journey to be presented during CES and some ideas were directly placed on the advanced engineering roadmap, to take up for development.</span>

### Benefits
  • Reinforced the long-term positioning as the innovation partner for car multimedia
  • Extensively identified the use cases for car multimedia in the future, in only 3 weeks’ time
  • Building an interactive journey on 'a day in the life of', with the car as the third living space, supported by a cross-functional brainstorming
  • Significantly improved participants' morale, by pushing them to think beyond their regular limits, asking them to support continuous improvement and innovation, and by giving them a glance of future technologies

The concept of the game to bring innovation to all our minds is really great!

Participant InnoTrip