Our Insights, Sparks and Inspirations

Culture eats strategy for breakfast

Building on Peter Drucker's insight, we believe that through the right culture, every organization can win by eating AND delivering the business stategy. The right culture for us means: intrapreneurial, empowered, highly aligned, dynamic, and pragmatic. What's more, strategy and culture are fundamentally linked. `Where to strategically grow and win` means also looking at `who are we`, `who can we become`, `where are we unique`. So for us winning means defining and delivering the capabilities-driven strategy. It's all in getting the question right first, then building the winning spirit by mobilizing the people, exactly accelerating the business stategy, implicitly building the culture, and finally synthesizing the insights and decisions, celebrating the wins.
That's why we combine consulting and gamified scalable web platforms to support our clients.

Putting the Power of Play to work

The proof of the pudding is in the eating. So, how do you start embedding gamification in your organization? How can you fit it into a running transformation programme? It’s all about finding an answer to five key questions.

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I have not failed. I’ve just found 10,000 ways that won’t work.

Thomas Edison

Transforming R&D-business collaboration to improve short & mid-term growth

How do you re-allocate your R&D budgets and resources, while changing the way of working with company-wide buy-in, to reveal a committed revenue upside of multiple millions of euros in one to three years, in a matter of months? A global family-owned automotive company challenged its R&D teams to revise, elaborate and re-prioritize their existing development portfolio via a collaborative gamified transformation project.

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Motivation is when your dreams put on work clothes.

Benjamin Franklin

Venture Spirit improves IDEO’s 6 vectors that drive innovation

Venture Spirit’s gamified way of driving innovation with its customers works on all 6 basic vectors that link to an organization’s ability to innovate, adapt, respond to change:

  • Purpose: by aligning the organization on its broader vision, strategy, goal
  • Experimentation: by allowing people to take initiative, try, fail, redo in a risk-free environment
  • Collaboration: by stimulating teamwork and interaction cross-functionally
  • Empowerment: by inversing the power balance, you are in control of your own initiative
  • Looking out: by seemlessly integrating insights from industry and customer interviews
  • Execution: by derisking gradually and iteratively the initiatives


Stay committed to your decisions, but stay flexible in your approach.

Tom Robbins


It is not technology! It’s how one looks at and applies technology. It’s creating the right mindset in the organization to embrace the change. It’s enabling the right (agile, nimble, effective, constructive, pragmatic, dynamic) skillset of the people. Gamification allows to do this in a energizing, fun way...


How can gamification drive business transformation?

Every company willing to transform itself, gets to a stage where the entire process looks good on paper, slides, or in frameworks. But how do you push beyond that paper wall? And how do you generate people buy-in and engagement at the same time?

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Creativity requires the courage to let go of certainties.

Erich Seligmann Fromm

Venture Spirit at work

Facilitating decision making, means managing up and managing down. Clear explanation of insights and decisions is primordial. Our principal at work at a management conference in Berlin, with TOP-70 of one of our automotive customers.

Discovery is seeing what everybody else has seen, and thinking what nobody else has thought.

Dr. Albert Szent-Gyorgyi

Technopolis: Pitch & Play

Technopolis is looking for a new, innovative exhibitions, co-created with Flemish schools, and a little help from Venture Spirit’s gamified approaches


The best way to get a good idea is to get a lot of ideas

Linus Pauling
Venture Spirit @ Manufacturing Alliance for Productivity & Innovation (MAPI) - Testimonial on gamification for new digital development opportunities

Some people want it to happen, some wish it would happen, others make it happen.

Michael Jordan

Digital Transformation – a good definition

Everyone talks about it, but expressing sharply & on the spot what it is (and what it is not) is sometimes quite hard. We use a good definition from MIT Sloan

Digital transformation is using the power of technology and new ways of working to accelerate business growth

Do you know what my favorite part of the game is? The opportunity to play.

Mike Singletary