Reference

Connecting the regions to the global operating model for the world’s premier consumer health company
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Connecting the regions to the global operating model for the world’s premier consumer health company

Challenge

Reconnecting the regions and headquarter after adopting a new centralized operating model

Approach

Mobilized a subset of employees to fill short-term innovation gaps Leverage global scale in the regions and improve work processes to speed up global value delivery

Results

170 employees collaborated across multiple functional areas, harvesting 163 new ideas. 50 of them explored further through deep-dive sessions

Challenge

Our client spans more than 250 companies located in 60 countries around the world, representing ca. 67 billion USD annual turnover. The Consumer segment includes a broad range of care products for baby, skin, oral, wound and female health, as well as nutritional and over-the-counter pharmaceutical products, and wellness and prevention platforms.

As the company transitions occur from a local to a global scale, they need solutions on how to unleash global impact in locally relevant ways, taking operational efficiency and effectiveness into account.

It's a great way of idea sharing without barriers, where we could be totally open minded and brainstorm together with people were we normally would not have the possibility to interact with

Participant Lightning Bolt

Approach

The company decided to pilot Venture Spirit’s Inspiration Game format as an engaging way to mobilize a specific subset of their own employees to find an answer to two concrete challenges:

  • identifying ways to leverage short-term innovation needs in the regions that are relevant on a global scale, to roll them out globally.
  • identifying work processes that can be improved, replaced, or eliminated to speed up global delivery of value to the regions

For each challenge, a dedicated inspiration game was set up.

Results

In total, 170 employees registered, collaborating across multiple functional areas such as R&D, marketing, finance, supply chain, medical officers, etc. 163 new ideas were harvested, of which an amazing 50 were withheld for further exploration through deep-dive sessions.

  • More than 50% of the target community across 9 departments engaged in the co-development of business plans
  • Spontaneous on-the-floor marketing campaigns to promote ideas, showcasing their eagerness to participate (and win)
  • 7 out of 35 projects, with a pay-back time of less than a year, were selected for further implementation

Benefits

  • Re-engaging the local entities after the reorganization, to overcome initial resistance and create buy-in
  • Identifying regional, short-term innovation needs which can be rolled out on the newly established global R&D scale
  • Speeding up global delivery of value to the regions
  • Optimizing constructive collaboration through a healthy interdependence between the regions and the HQ, across different business areas
  • Increasing belief amongst employees that they can make a difference for the company, and increasing their impact as well

We were one brainstorming team; it really didn't matter where I come from and what's my paygrade. Everyone matters equally!

Participant Lightning Bolt