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How can gamification drive business transformation?
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How can gamification drive business transformation?


Every company willing to transform itself, gets to a stage where the entire process looks good on paper, slides, or in frameworks. But how do you push beyond that paper wall? And how do you generate people buy-in and engagement at the same time?

Reconciling top-down with bottom-up

No matter whether your business transformation gravitates around short-term cost reduction or mid-term growth, the crux is to balance the top-down agenda setting with bottom-up buy-in to make your efforts last and to move into the implementation phase. In other words, to make the whole thing stick.

Once you’ve established your top-down approach through a chosen strategic direction, once the object and the goals of your transformation program are set, the next key question is how to put those insights into practice.

Enter employee engagement. Enter gamification.

This is where bottom-up approaches enter the game.

A proven recipe to set the bottom-up impulse in motion, is through gamification. Game formats enable you to get your employees on board in a spontaneous and natural way, and to gather their valuable ideas to take your transformation to the next level, beyond the board room and the theoretical phase. Games allow you to raise engagement levels to push beyond the paper wall, towards choices that are understood, and change initiatives endorsed by your troops. Because their buy-in is primordial to accelerate your implementation plans.

Venture Spirit’s commitment is to start transformation with your people, to find and establish that bottom-up connect together. This allows you to:

  • give your organization an energy boost, by engaging the community and generating buy-in.
    Across all Venture Spirit projects, 80% of players contribute voluntarily.(*)
  • establish global teamwork, across functions & regions, beyond the current way of working.
    On average, at least three departments or functions contribute to a concrete new transformation idea.(*)
  • change behaviour and learn skills, and create a lasting impact through action learning.
    60% of the game ideas are build on previous ideas, taking contributions from other players into account.</span>(*)
  • solve tough challenges bottom-up, bring hidden gems to the surface, and creat ideas beyond the trivialities.
    Five to ten ideas on average are of considerable business value, and are taken up for implementation.(*)

(*) Based on project benchmarks across TOP 50 projects.

So how do you track and measure your progress?

To measure the impact of a gamified transformation programme, Venture Spirit has bundled its 7 years of experience across more than 60 projects in a Transformation Impact benchmark. This report contains a set of 20 performance metrics that collectively indicate where a company stands in the transformation process:

Exhibit 1: Gamification Transformation Impact benchmark, illustrated in a fingerprint infographic

Across the Transformation Impact fingerprint, four main dimensions are tracked:

  1. People engagement: e.g. size/target audience: who should be involved? Who has the right knowledge for this challenge? Which percentage of the invited audience participated voluntarily? How active were the participants in the game?
  2. Team collaboration: is there enough collaboration across locations & functions to allow for a full spectrum analysis of the idea/to capture a maximum of possible ideas from all kinds of different angles? How many different roles/departments contributed to one idea? How many people share their ideas? How many people evaluated the ideas?
  3. Executive commitment: e.g. was there enough executive commitment throughout the project? Are the winners recognized for their effort and good ideas? Is there enough support & capacity to act on the results of the game (for execution)?
  4. Business impact: what did we bring about? What exactly did we deliver? How many ideas were created, and how many of these were selected for follow-up? Is the quality of the results high enough? Did we meet the project objectives? How will the winning ideas be followed up upon?


This transparent performance benchmark allows organizations to make the results of their transformation process more tangible, both on a people and on a business level. It can be a guiding compass to found certain business decisions on, it can verify whether a company is moving in the right direction. But it also provides inside information to determine in which areas (regional or functional) the transformation was successfully introduced or not, where the early and late adopters are situated, and in which specific areas there’s work left to be done.

The four main KPIs make the difference in successfully implementing business transformation. While one of the four stated may be the primary objective, the four of them are interdependent.

Want to find out more about this Transformation Impact benchmark?
Let us know, we’ll be happy to give you more information!