As a consultant at Venture Spirit, I help to set up and steer the gamified programmes we organize for our customers. We focus on realizing the business objectives of the project.
When playing a game with hundreds of participants, the sheer volume of contributions can be overwhelming. This is where we, the consultants, step in. We assure that all relevant content makes it to the client in an easily digestible format, including a look at the next steps.
To make a relevant prioritization, I typically start with the in-game ranking system and complement it with my own insights on business potential, risk, feasibility, strategic alignment, etc... The best ideas are complemented with an additional analysis layer. For a customer in the automotive sector, I was asked to identify and transform the best out of 850 generated ideas into three ‘days in the life of a user’ narratives depicting use cases for the car in 2030.
Ultimately Venture Spirit sent me to Germany to present the storylines to the management team of the companies’ marketing division.
To me, one of the most interesting aspects of the job is that our clients are scattered across different industries. Each project introduces you to a new sector, with its own challenges and opportunities. This diversity of sectors can be demanding as well: I’ll never forget going through the contributions of a project in the domain of molecular biology and biochemistry. Being a computer scientist by education, needless to say I learned a great deal in a short time on this project.
However, all work and no play makes jack a dull boy and this is where a young, flat organization like Venture Spirit offers an edge. What better to get re-energized than letting off some steam by challenging your colleagues to a game of ping pong or trying to climb the corporate ladder that is the Mario kart office ranking?